The Marketing Environment

McDonald's has been able to survive for so many years because it always finds a way to adapt to the changing marketing environment. With the down fall of the stock markets, McDonald's still manage to attract customers. They know there are many unemployed people and with the dollar menu it will attract them many new customers as well. In order to compete in this economy they have expanded their dollar menu and have done many promotions on there burger like the big mac 2 for 5$ and coupons for the mccafe drinks and value meals. Also in part of its success has to do with its. many locations. There is almost no neighborhood that doesn't have a McDonald's in walking distance.