Product Concept

                                             


                                            Product

Everything favorable and unfavorable, that a person receives in an exchange.

  McDonald's sells many different products to it's customers and ingredients that come in that product whether they want it or not.


                                  Types of Consumer Products

There are four different types of consumer products convenience products, shopping products, specialty products, and unsought products.

convenience products- its inexpensive and has little shopping efforts.

shopping products- more expensive and in few stores.

specialty products- a buyer spends a lot of time looking for a certain item and wont except any thing other product to replace it.

unsought products- a product that no ones much about or a product buyers don't look for as much.

The consumer product McDonald's sells is a convenience product because the products they sell are not expensive and are very easy to get because there is a McDonald's on almost every corner.

                                        Product Mix

All the products that an organization sells.

When McDonald's first started it sold only about 6 items. Its main focus was on burgers. As they grew and expanded nationally and globally in the 1960s they had to expand their menu. Now they have about  90 different items on their menu.