Monday, November 26, 2012

Developing and Managing Products

No one wants to to have the same thing constantly over and over again. So a company cannot last that long without innovation. Over the years from when they were first established back in 1940 McDonald's has come a long way. McDonald’s  menu is more than just (delicious) burgers and (outstanding) fries. From Snack Wraps to McCafĂ© to Premium Salads, they proudly offer variety, quality and fun-filled value in all of our restaurants. This is definitely a step up from when they used to just sell burgers and fries. Their innovation goes beyond just products. They just recently started changing the look of most McDonald's within the United States and I have to say the new look is absolutely appealing. 

But with products, they just recently started using new more sophisticated soda machines. 
These machines allows the company to put many different drinks in one machine and they all come out of one place. It saves a lot of money and satisfies the customers greatly.


Also McDonald's just recently released a new burger. It is called the Cheddar bacon onion burger. Now while I haven't tried it yet I heard that it has been selling well and McDonald's profits have increased. Definitely sounds like something that I have to try very soon. 

Since I've started this blog I must have said this more than a million times but McDonald's is number in it's industry and there are many reasons to why that is. But I know one reason for sure is that it continues to change every year. It bombards customers with new products all the time that we can't help but try. McDonald's is truly and innovative company.

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