Competitive Advantage
Competitive advantage is when a company has unique features and products that consumers believe to be than it's competition. Their are currently three types of competitive advantages, niche, cost and product/service orientation. Performing a SWOT analysis helps firms to identify their competitive advantage.
McDonald's has done many things over the years to give itself a competitive advantage over the competition. For example, it has started to sell more salads and other food products that are more healthy. Just recently they decided to open veggie only restaurants in India and other countries.
They even decided to renovate every single franchise within the United States by 2015 to make it more people friendly. They've even changed the packaging to make it more environment friendly. McDonald's really has some competitive advantages going for them.
No comments:
Post a Comment