Monday, September 10, 2012

History and Mission Statement



                            History
McDonald's is the world's largest chain of  hamburger fast food restaurants. It was originally established as a barbecue restaurant in 1940 by Richard and Maurice McDonald. They later recognized it as a hamburger stand eight years later but it was bought from them in 1955 by Ray Kroc.

Thanks to him McDonald's became worldwide. It now serves 68 million customers 119 countries. As opposed to around the time McDonald's first started it now serves more than hamburgers. The menu includes wraps, dessert, salads, breakfast items and etc.

                                        Mission Statement
McDonald's brand mission is to be our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers experiences.

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