Ethics is referred to as the moral principles or value that generally govern the conduct of an individual or a group. Social responsibility is the concern for society's welfare. Both ethics and social responsibility play big roles in business and marketing. It isn't ethical the companies lie about their products just for the sake of selling and it is expected that corporations do their best to help society anyway they can. For example, they can go green, or use less waste etc.
McDonald's, despite the fact that many say it is only promoting unhealthy products are actually more ethical and society responsible than people know. They now have added more healthy items to the menu. To the current items they have found ways to make them with less chemicals and calories. Also, they use less plastic in their packaging and they have dedicated themselves to energy conservation in order to use less money decrease their impact on the environment.
However, all of that was just the tip of the iceberg. McDonald's practices sustainability. Sustainability is the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time. One way they practice this is the Green restaurant design. This is to enhance their strict building standards to incorporate further opportunities for environmental efficiencies and innovation in the design and construction of their restaurants. Another way is through sustainable packaging and waste management. They continue exploring ways to reduce the environmental impacts of our consumer packaging and waste in our restaurant operations.
On all of these priorities and more they continue to engage with experts and NGOs like World Wildlife Fund, Conservation International, Environmental Defense Fund, the U.S. Green Building Council and similar organizations around the world to get their best thinking on how they can improve their environmental performance. I guess sustainability does work because they are the leading company within their industry.
