Business Marketing

This chapter explained business marketing. Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. For example a company selling a studio Dre Beats for the studio's use so they can use it to record. The Dre Beats are now considered business products. Business products are those that are used to manufacture other products, become part of another product, or aid the normal operations of an organization. A consumer product is one that is purchased for personal or family consumption or as a gift. For example, someone buys you Dre Beats for your own recreational use. The Dre Beats now switch from being a business product to a consumer product.

McDonald's isn't really a business marketing type of company since they don't have any products that falls under the category of a business product. However do have many products that they use as business products. For example, they have cash registers, soda machines, refrigerators, and etc. The only way I see McDonald's can have a business market is unless they open a McDonald's based cafeteria in other companies place of domain. Which I don't think will ever happen.